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Metavante Signs Salem Five Bank

Monday 16 May 2005 06:53 CET | News

Salem Five Bank, a $1.8 billion provider of consumer and commercial banking services, has signed an agreement for its NuEdge Suite marketing automation solution.

This announcement comes with the rollout of Metavante’s NuEdge Suite of products and services as part of its core processing solution. Metavante is the financial technology subsidiary of Marshall & Ilsley Corporation. Metavante financial institution clients can now have this fully integrated, next generation Marketing Customer Information File (MCIF) in an Application Service Provider (ASP) hosted environment, or as a licensed, in-house solution. Metavante acquired NuEdge Systems, the largest provider of marketing automation solutions to the financial services industry, in October 2004. Salem Five Bank is the first Metavante client to deploy its NuEdge Suite solution in an outsourced, ASP environment. The Metavante marketing automation solution includes: - Data integration, consolidation, cleansing and householding - In-depth query, analysis, reporting and customer segmentation - Campaign management – streamlines the process of sending targeted individualized marketing communication to customers - Campaign response analysis – in-depth marketing response analysis leading to detailed marketing ROI capabilities - Browser-based dashboards for displaying key performance indicators (KPIs)


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Categories: Payments & Commerce | Payments General
Countries: World
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