The new products suite aims to enable decision makers across merchant organizations to oversee the spending activities in their industry category, evaluate their sales performance and focus their direct marketing efforts to specific market segments.
The new MasterCard Advisors Merchant Solutions suite of information and marketing services was developed by the application of analytic and/or behavioural modelling techniques to reported activity in various channels of the MasterCard Worldwide Network.
Advisors Merchant Solutions suite is made up of three distinct components. The first one is SpendingPulse1, a macro-economic indicator reporting on national retail sales. The second is Benchmark Analytics, a web-based application that delivers behaviourally-based intelligence by analyzing merchant performance against the industry category and/or a set of competitors. Finally, the third component is the Custom Marketing Solutions module, which identifies cardholders of participating banks that represent the best prospects for merchant marketing offers.
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