Mastercard expands its 'Mastercard Market Trends' platform

Monday 21 February 2022 10:18 CET | News

Mastercard has revealed the expansion of its new interactive business intelligence programme within the Middle East and Africa.

In the Middle East and Africa (MEA), the platform enables a comparison of over 300 cards from five MEA markets, access to market reports, analysis of global and regional fintechs, and thought leadership on key payment industry and technology trends, such as Open Banking and blockchain. 

Company officials stated that their platform offers a one-stop shop for financial institutions to access key information, which will allow for better decision-making and results. It brings together market, industry and consumer insights, enabling financial institutions to understand their customers and embrace the evolution in how people shop and pay.

The features of the programme include market assessment, payment and digital KPI data curated at local level by Mastercard teams within five MEA markets (Egypt, Nigeria, Saudi Arabia, South Africa, and United Arab Emir-ates) analysed in detail, card comparison, which allows filtering and benchmarking features of card products issued by different schemes and issuers, and consumer research that gives access to research studies commissioned by the company globally and regionally to provide insight across a wide range of topics.

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Keywords: MasterCard, expansion, research, data analytics, Open Banking, blockchain
Categories: Payments & Commerce
Countries: Africa, Middle East
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Payments & Commerce

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