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MasterCard Co-Brand Partners Shine in Miami

Friday 14 May 2004 17:00 CET | News

MasterCard has named the inaugural recipients of the North America Co-Brand Partner of the Year Award. The honors bestowed at the 2004 MasterCard Co-Brand Partners Forum, held in Miami, Florida, included induction into the newly constituted MasterCard International Co-Brand Hall of Fame, established to annually recognize excellence and innovation in co-brand payment card programs.

North America Co-Brand Partner of the Year recipients were selected from the 9,500 MasterCard co-brand programs available in the United States and Canada, distinguished as follows: Best Launch in 2003 Marathon Platinum MasterCard Card from Chase -- Marathon Ashland Petroleum LLC and Chase launched the Marathon Platinum MasterCard in August 2003. This co-branded credit card allows card members to earn rebates for purchases at more than 3,900 Marathon brand locations throughout the Midwest and the Southeast portions of the country. The co-brand team fully engaged its dealers and employees in efforts to inform consumers about the Marathon Platinum MasterCard from Chase, including targeted direct mail, comprehensive signage kits, employee sales training and contests, and television spots. The team took extensive steps to build support of the program at all levels of the organization -- from station employees to corporate executives. This organization-wide support was crucial in generating product awareness and enthusiasm, and new accounts. Best Usage/Expansion Program in 2003 Universal Entertainment MasterCard Card from Chase -- By incorporating the thrills and excitement of Universal properties -- theme parks, movies, music, television, and games -- the Universal Entertainment MasterCard Card from Chase delivers a wide array of entertainment rewards that attracts consumers of varying lifestyles and demographic sectors. With the card, cardmembers earn one point per dollar on all everyday purchases and two points per dollar on select Universal Parks and Resorts purchases. Points can be redeemed for movie and concert tickets, DVDs and CDs, even unique Hollywood experiences. Chases patent-pending instant card issuance process onsite in Universal Studios Theme Parks and strong activation programs help drive growth in cards and spending. And the innovations keep on coming -- such as online auctions of unique movie memorabilia, introduced January 2004, that bring consumer excitement and loyalty to new heights. Long Term Achievement Award Citi / AAdvantage MasterCard Card Program -- Introduced in 1987, the Citi / AAdvantage Card program was among the first co-branded airline programs and today is one of the largest co-brand programs in the world. The card offers a strong consumer value proposition with miles earned anywhere the card is used and a network of more than 1500 participating companies where cardholders can earn rewards. The Citi / AAdvantage Card has products available for both consumers and small business owners with various levels of rewards and benefits. Over the past 17 years the strength of the partnership has fueled the success of the Citi / AAdvantage Card program. The 2004 North America Co-Brand Partner of the Year Award winners were independently judged and selected by Jack Trout, a renowned author and marketing expert guru, John Grund, a partner, general manager of Retail Services and co-branding expert at First Annapolis, and Michael Capizzi, general manager and executive editor of Colloquy, a periodical serving the loyalty marketing industry since 1990.


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Categories: Payments & Commerce | Payments General
Countries: World
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