Linktree introduces 3 new monetisation features

Wednesday 1 February 2023 08:50 CET | News

Canada-based connectivity platform Linktree has launched new features to help content creators diversify their income sources and engage more with fans.


As of 31 January 2023, the platform will now include an in-house Buy Me a Gift tool—harkening back to donation and membership tool Buy Me a Coffee—and new integrations with SendOwl and Bonfire, tools for digital product and merchandise selling.

Connectivity platform Linktree rolls out new features for content creators to diversify their income sources and engage more with fans.

How Buy Me a Gift works and accepted payment methods

The new Buy Me a Gift feature works incredibly similar to Buy Me a Coffee, a crowdfunding platform founded in 2018 that allows creators to accept memberships and donations for designated price tiers paired with icons for ‘coffee,’ ‘pizza,’ or other items. The tool charges a 5% transaction fee and sends payments made via credit and debit cards, Apple Pay, and Google Pay from fans to creators via Stripe. Despite its similar name and functions, Linktree’s Buy Me a Gift is not made in partnership with Buy Me a Coffee.

With Buy Me a Gift on Linktree, fans can send a one-off donation to a creators’ PayPal or Square account, with the value of the donation being represented by corresponding emoji like a hot drink, sandwich, or beer. Fans pay with PayPal, Venmo, credit or debit cards when creators connect their PayPal account; they can also pay with Apple Pay or Google Pay when creators connect their Square account. Although Linktree will be deducting transaction fees for the use of this service further down the line, it is currently free to use with no such fees.

When asked about the similarities between Buy Me a Gift and Buy Me a Coffee, a Linktree spokesperson said that inspiration for the new tool came from feedback from the Linktree community about its current Tip Jar feature, which allows fans to donate dollar amounts directly to creators. The spokesperson added that this new tool is another way of offering a broad set of instruments for a diverse audience.

Helping content creators sell merch

Linktree also unveiled two new integrations with companies offering product-selling capabilities, Bonfire and SendOwl. For influencers looking to sell branded merch like T-shirts, Bonfire can add a storefront to your Linktree and allow you to sell a range of customised content. The feature is also in-built with facilities to handle inventory, printing, and shipping. Bonfire is free to use, and manufacturing, sourcing, and printing costs are calculated in the base cost for each merch item you sell, according to Bonfire’s website.

For digital rather than physical merch—including audiobooks, images, videos, software, memberships, events, and courses—Linktree users will be able to use a feature called SendOwl to showcase up to ten of their products at once with a browsable carousel. SendOwl offers a free version with a 5% management fee on transactions, and paid versions ranging from USD 15 to USD 99 per month with lower management fees, according to the company.

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Keywords: mobile payments, social commerce, Google Pay, Apple Pay, PayPal
Categories: Payments & Commerce
Companies: LinkTree
Countries: World
This article is part of category

Payments & Commerce


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