International Card Establishment Enters Into Marketing Agreement to Offer Credit Card Services to Ca

Thursday 15 January 2004 22:45 CET | News

International Card Establishment (I.C.E.) has entered into a marketing agreement with a Toronto, Canada based company to provide credit card services to merchants throughout Canada.

I.C.E. will begin marketing Visa and MasterCard to Canadian merchants immediately. The Canadian companys name is not being disclosed for competitive reasons. The terms of the agreement call for ICE and its Canadian partner to share equally in the net revenues generated by their joint marketing and sales efforts. In order to effectively capture market share in Canadian credit card processing transactions among small merchants, I.C.E. will use its internal sales force to conduct direct mail and telemarketing campaigns to small merchants throughout Canada, while its Canadian partner will concentrate on providing face-to-face and technical support services on the ground in Canada.

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Categories: Payments & Commerce | Payments General
Countries: World
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Payments & Commerce


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