I.C.E. will begin marketing Visa and MasterCard to Canadian merchants immediately. The Canadian companys name is not being disclosed for competitive reasons. The terms of the agreement call for ICE and its Canadian partner to share equally in the net revenues generated by their joint marketing and sales efforts. In order to effectively capture market share in Canadian credit card processing transactions among small merchants, I.C.E. will use its internal sales force to conduct direct mail and telemarketing campaigns to small merchants throughout Canada, while its Canadian partner will concentrate on providing face-to-face and technical support services on the ground in Canada.
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