Holiday Gift Cards Flew Off Shelves at State-Run Liquor Stores

Tuesday 3 February 2004 17:49 CET | News

Holiday gift card sales at 72 state-run liquor stores in New Hampshire made up 62 percent of total gift card sales last year, the New Hampshire State Liquor Commission reported this month.

In fact, gift card sales figures shot up in the seven days preceding Christmas, accounting for 61 percent of the cards sold during the month of December -- and 40 percent of all cards sold in the last six months of 2003. The Commission is a merchant customer of Dallas-based payment processor Paymentech. The New Hampshire stores began selling Paymentechs plastic gift cards, known as FlexCache, after transitioning from paper gift certificates last year. The switch from paper to plastic resulted in a four-fold increase in gift card sales volume from 2002 to 2003. The FlexCache program continues to gain popularity. From 2002 to 2003, Paymentech reported a 230 percent increase in FlexCache transactions. The State of New Hampshire operates the 72 liquor stores throughout the state. The stores competitive prices and multitude of locations draw customers from surrounding states as well.

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Categories: Payments & Commerce | Payments General
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