GO Software Launches New Brand

GO Software, a subsidiary of Return On Investment Corporation, has launched its new corporate logo and branding campaign. The new image reflects GO Softwares growth and aims to appeal to a broader customer market, as the company surpasses 125,000 product installations and moves forward with development plans to complete its product portfolio.GO Software will unveil its new look next week at the Electronic Transaction Associations Annual Conference in Las Vegas. The logo includes a new color scheme and encompasses a bouncing ball element to reflect the point-to-point flow of payment transactions. The logo is accompanied by the companys new tagline, "Payment Processing, Start To Finish." In addition to record sales for the quarter, GO Softwares recent acquisition of Atomic Softwares intellectual property and assets also contributed to the companys growth and plans for future development. Recently acquired products, as well as GO Softwares PCCharge, RiTA Server and GO JavaCard applications will be affected by the ongoing branding campaign. GO Software hired Atlanta-based marketing agency Nolen & Associates in February to lead the corporate branding redesign.