The CashSolutions card will be offered to all Moneytree patrons at no charge, functioning as both a prepaid PIN debit card and customer identification, according to Eric Miller, chief executive officer for FSV. FSV will pilot the CashSolutions loyalty card program in nine stores in the Spokane, Wash., market for approximately 90 days. During that time, they will be closely monitoring feedback they receive from Moneytree management and cardholders, in preparation for a chain-wide roll-out. CashSolutions cardholders will also have the option of upgrading their PIN card to a prepaid Visa debit branded card at Moneytree locations for a one-time, nominal activation fee, according to Miller. Currently, there are no criteria for upgrade qualification in place, such that all customers will be eligible to do so.
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