Food Lion Installs Interactive Direct Marketing Solution

Tuesday 1 June 2004 18:52 CET | News

Food Lion will install NCR Copient interactive marketing devices from NCR in its five new Bloom pilot stores.

A complete hardware and software solution, the Copient devices will be placed at each checkout lane and at customer information stations throughout the store, enabling shoppers to check prices, locate products, monitor scrolling receipts and view advertisements. Beyond providing product information, the multifunctional Copient devices will enable Bloom to deliver targeted promotional content, relevant offers and customer service applications, making shopping more convenient and productive. The pilot stores, all scheduled to open by the end of 2004 in the Charlotte, N.C., area, are named, Bloom, A Food Lion Market?. The first Bloom store opened May 26. NCR Copient recently received an award from the Global Electronic Marketing Conference, held to recognize excellence in electronic marketing.

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Categories: Payments & Commerce | Payments General
Countries: World
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Payments & Commerce