FAST Launch FAST ImPulse

Tuesday 5 October 2004 10:37 CET | News

Fast Search & Transfer (FAST) has launched FAST ImPulse, an enterprise search, navigation, and merchandising software solution for business-to-business (B2B) and business-to-consumer (B2C) eCommerce applications.

FAST ImPulse gives eCommerce business managers an easy-to-deploy, out of the box solution that provides unprecedented levels of control over site navigation and merchandising. Furthermore, it enables buyers to quickly find the products they are shopping for by using FASTs best-in-class search capabilities. Leveraging FASTs industry-leading Enterprise Search Platform (FAST ESP), FAST ImPulse enables online retailers to aggressively drive revenue by empowering their business managers with the ability to understand and react to buyers in real-time, using comprehensive business analytics and reporting. Through the FAST ImPulse Dynamic Merchandising features, business managers can create inspirational promotions, deliver a superior shopping experience for buyers, and increase customer loyalty to their site. Through its advanced search and navigation features, FAST ImPulse increases the stickiness of eCommerce sites, boosting revenue opportunities for online retailers. The search and navigation features of FAST ImPulse include advanced product search, including sophisticated linguistics analysis; flexible, multidimensional navigation that allows buyers to rapidly find what they are looking for; personalized merchandising to provide individually relevant promotions; and dynamic, location sensitive promotions. Business managers have long struggled to find ways to better merchandise and run personal, dynamic promotions. Additionally, they have not been able to easily and quickly measure promotional success rates and customer satisfaction. The Dynamic Merchandising features of FAST ImPulse meet these challenges by giving business managers unprecedented levels of control and flexibility over the entire shopping experience. These features include: - A comprehensive promotion manager to define and modify promotions in real time - Location-specific promotions that present contextually relevant offers - Category (facet)-based promotion management - Roles-based team collaboration A critical component of FAST ImPulse is its ability to help business managers better understand how people are shopping on their site. Extensive reporting and analytics give the business managers and executives critical insight into what people are doing and not doing. From determining what searches are being performed to measuring the effectiveness of promotions, FAST ImPulse makes information available in real-time, allowing business managers to quickly and easily tune the system to drive additional revenues. FASTs experience working with some of the worlds leading eCommerce sites, such as Cardinal Health, Dell, IBM, Nordstrom, and Rakuten Ichiba has enabled the company to fully understand and better meet the needs of online retailers in its development of FAST ImPulse. This knowledge allows FAST to deliver a total solution to customers, including eCommerce best practices and leading customer support. With over 1,000 customers, FAST has impeccable customer satisfaction scores.

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Categories: Payments & Commerce | Payments General
Countries: World
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