Ericsson selected as billing partner for Sulake Corporation

Sulake Corporation specializes in developing, publishing and distributing multi-player online communities and games such as Habbo Hotel, which has now been introduced in 18 countries on five continents and attracts more than 7.1 million visitors per month. Aimed at young people, Habbo Hotel users join by creating a fully-customized online character called a Habbo. From there, they explore the many public areas, play a wide range of games, connect with their friends, decorate their rooms, dance by the pool and, most of all, have fun by being creative. The attraction of Habbo Hotel lies in the community camaraderie and the opportunity for self-expression. Connecting to Ericssons IPX platform allows Sulake to commercialize its content, regardless of which operator their customers use. Users can conveniently pay for a wide range of premium services via their regular mobile phone bill or prepaid subscription. Operators benefit from increased traffic and billing revenues, as well as lower administration costs, while consumers get an easy way to buy Habbo content. Ericsson IPX is available to more than 650 million mobile subscribers in 21 countries, with new markets being added monthly. Ericsson IPX is a non-branded, white-label service that comprises billing and mobile connectivity via SMS, MMS, Web and WAP.