MarketShare Telecom, a newly-formed international specialty technology distributor, will take over the role of master distributor and develop a comprehensive network of resellers and partners for Ericssons range of enterprise products sold in the U.S. and Canada. MarketShare Telecom will manage Ericsson Enterprises existing resellers, and will recruit a significant number of additional resellers in the U.S. and Canada to ensure good geographical coverage. The agreement mirrors Ericsson Enterprises successful two-tier indirect sales model in other markets around the world, whereby value-added distributors are responsible for channel support and development. As Ericsson Enterprises master distributor in North America, MarketShare Telecom will focus on the sales and support of IP-enabled hybrid PBX solutions, featuring the recently launched MD110 Convergence Communication System, together with the new Dialog 4000 series IP and digital business telephones. The emphasis will be on new mobile enterprise solutions, encompassing contact centers, messaging, data networking and cabling products and services. Ericsson Enterprise offers a complete portfolio of products and applications to address business communications.
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