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Engage:BDR raises USD 26.25 mln to fund NetZero payments programme

Tuesday 24 September 2019 11:06 CET | News

Engage:BDR has raised USD 23.25 million in new funding, which includes both debt and equity funding, to fund its NetZero payments programme.

NetZero programme aims to address the issue of long delays faced by publishers before they get paid by advertisers. According to the company, publishers are currently being asked to wait 30, 60, 90 or even 120 days after they invoice their advertising partners before payment.

Web, mobile and connected TV publishers in North America, Australia, and Europe are eligible to participate in the NetZero programme. However, they need to be approved by the company first.


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Keywords: Engage:BDR, NetZero, payments programme
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