NetZero programme aims to address the issue of long delays faced by publishers before they get paid by advertisers. According to the company, publishers are currently being asked to wait 30, 60, 90 or even 120 days after they invoice their advertising partners before payment.
Web, mobile and connected TV publishers in North America, Australia, and Europe are eligible to participate in the NetZero programme. However, they need to be approved by the company first.
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