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EIM Maximizes ROI for Financial Services Client

Thursday 14 October 2004 23:22 CET | News

Excellence In Motivation (EIM) has launched a custom-developed incentive program that increases consumer participation in Electronic Bill Payment and Presentment (EBPP) systems for a financial services client.

By combining proven behavior influencers with a valid incentive offer, this incentive program will increase efficiencies in accounts receivable that can range from $.80 to $4.70 per payment. EIMs combination of performance influencers increases EBPP customer participation. The initiative uses a quid pro quo tactic with consumers; consumers save time, and get a free gift in exchange for paying their bills online. The sponsoring company will benefit by increasing efficiencies and receiving payments quicker. EIM uses targeted marketing techniques, including bill stuffers and emails, to drive customer participation. Once the consumer begins using the online payment system, it will become habit forming so that year after year the company will continue to reap the benefits from the one time investment. Additional benefits include increased customer satisfaction - happy customers are loyal customers - and additional selling opportunity across products and services as customers visit the companys website each month.


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Categories: Payments & Commerce | Payments General
Countries: World
This article is part of category

Payments & Commerce