Direct Response Financial Services Partner With First PREMIER Bank

Wednesday 26 January 2005 20:55 CET | News

Direct Response Financial Services has been approved as an ISO/MSP by First PREMIER Bank to issue stored value debit cards through the MasterCard and Maestro network.

First PREMIER Bank approved Direct Card Services, a subsidiary of the Company, to issue and provide debit card products for a number of the Companys existing debit card customers. Furthermore, First PREMIER Bank and Optimum Pay, Inc. announced that Optimum Pay was selected by First PREMIER Bank to be its strategic partner to build and develop First PREMIER Banks Stored Value Card initiative. Optimum Pay is also recognized and certified with MasterCard International as a third-party processor. Optimum Pay will manage all of First PREMIER Banks stored value debit card programs including those through Direct Card Services. Optimum Pay is co-owned by Direct Response Financial Services and as such the third-party processor and debit card management agreement with First PREMIER Bank significantly enhances the business outlook for Optimum Pay and for Direct Response Financial Services by placing the companies directly in business relationships with other debit card retailers and marketing companies.

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Categories: Payments & Commerce | Payments General
Countries: World
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