Direct Response Financial Services, Inc. Acquires Interest in VIA Cell-A Leader in Wireless Financia

In addition to the equity ownership in VIA Cell, DRFL has also acquired access to VIA Cells proprietary patent-pending technology. VIA Cell is a wireless technology innovator and developer which has designed and created wireless applications for the financial, security, gaming and lottery industries. The potential market for the financial services applications that VIA Cell provides is projected to reach $450 billion by 2010 with wireless, entertainment and commerce applications constituting the majority of that amount. VIA Cell currently offers the following products: -- A patent-pending financial management transaction application, The Wireless Financial Management System(TM) that allows users of wireless devices to manage their debit/credit cards -- A VIA Cell branded debit card which is sold to retailers along with wireless financial management applications -- The first cell phone application which can be used to receive retail store coupons -- The only cell phone platform designed to work with several international lotteries