Digital River is adding Visas proven authentication technology to its existing multi-level fraud prevention program as part of its ongoing effort to create increased security and confidence in online purchasing. Thousands of online merchants with Digital River hosted sites can now use Verified by Visa to help verify cardholder identity, prevent the unauthorized use of credit and debit cards online, and minimize payment card losses. Online merchants can add Verified by Visa to the checkout process on their Digital River hosted e-commerce site. Cardholders that have activated the Verified by Visa service on their existing Visa payment cards will be prompted to enter a secret password each time a purchase is made - similar to the use of a PIN number at an ATM machine.
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