Digital River is looking to assist global brands in growing their sales by providing an increased number of preferred local payment methods. The addition of the new offerings represents an expansion of Digital River’s extensive portfolio of payment options and is set to provide added flexibility to consumers looking to navigate economic headwinds.
Based on the information detailed in the press release, the findings of a 2022 Digital River report highlight that 64% of respondents who leverage BNPL services are doing that predominantly when shopping online, with a multitude of participants citing tighter finances and increasing costs as being the reasons for doing so.
When talking about US-, Canada-, Australia-, and New Zealand-based customers, Afterpay provides customers with a BNPL offering with four interest-free instalments spread over the course of six weeks, with no fees being applied when paid on time. Additionally, the announcement states that Afterpay reports an increased average order value of 40%, together with a purchasing frequency of 50% for those shoppers leveraging its product when buying online.
Activating within the BNPL payments space in the UK, Clearpay enables customers to pay later with three interest-free instalments throughout 60 days, with no fees being applied when paid on time as well. As per the information detailed in the press release, providing Clearpay as a payment option is believed to help merchants attract, on average, up to a 40% increase in their customer base.
By collaborating with services of the likes of Afterpay and Clearpay, Digital River is looking to offer additional choices within the purchasing journey and have the ecommerce experience increasingly simplified for both online sellers and shoppers.
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