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Deltek CRM Solution Supporting Nations Top 50 Construction Companies

Monday 5 January 2004 16:27 CET | News

Deltek solution for client relationship management (CRM) and proposal generation is playing a major role in the marketing and business development functions of 15 of the 50 largest U.S. construction contractors, as ranked by Engineering News-Record in 2003.

Delteks solution, which organizes important client and lead data in one central database, is deployed by Centex, PCL Construction Group, Barton Mallow Company, M.A. Mortenson, McCarthy Building Companies, Parsons and other large revenue generating firms. Relationship and qualifications selling have become key requirements as construction firms face increased competition due to the general shift from traditional fixed-price, low-bid contracting to guaranteed-maximum-price and other forms of cost-plus contracting. Concerted and targeted marketing programs, which include automating marketing and business development tasks have become commonplace for construction firms. PCL uses project information, maintained in Deltek CRM and Proposals, to provide frequent, automatic Web site updates on 80 selected active projects. This active projects area on PCLs site includes photos and descriptions, which allows prospects and clients to track the progress of a sampling of PCLs construction projects. PCLs application, enabled by Delteks solution, received the top Team Award at Constructechs 2003 Vision Award ceremony, and was recognized as the most innovative use of technology on a single project. Deltek was honored as the technology enabler.


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Categories: Payments & Commerce | Payments General
Countries: World
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