Goals of the new program -- reduced fraud, fewer chargebacks, and less manual intervention by merchants -- all aimed at increasing merchant confidence and offering the cardholder a better experience. Merchants utilizing CyberSources direct connection to American Express will enjoy the enhanced capability immediately. Merchants who choose CyberSources direct connection to American Express have access to a variety of American Express fraud prevention tools, including Automated Address Verification (AAV), which verifies the address on purchasers card is the same as the ship-to address, Enhanced AAV (which adds last name validation), and Automated Address Verification Plus (AAV+). AAV+ verifies the ship-to information is appropriate and offers the merchant a guarantee against chargeback.
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