Cardpoint plc signs £8m contract with Welcome Break

Friday 16 January 2004 08:56 CET | News

Cardpoint has been awarded an exclusive five year contract to continue to supply Welcome Break with roadside location ATMs. Cardpoint currently has 85 ATMs installed in Welcome Break sites and the contract provides for a minimum of 30 additional installations.

Welcome Break is Cardpoints largest corporate customer and the contract win is believed to be the first major customer retention contract in the UK independent ATM deployer market. The contract, which begins with immediate effect, provides the Group with a significant stream of visible earnings with a minimum estimated turnover of £8 million over five years. Welcome Break is the UKs leading service station operator with 27 service areas covering all major motorway routes and has an annual turnover of over £500 million. As part of the contract Cardpoint will increase merchandising and point of sale activity and has already begun the process of rebranding its ATMs orange to gain greater prominence and increase transaction numbers. Cash machine services will also be advertised on Welcome Break TV, a bespoke live satellite TV station in prime locations.

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Categories: Payments & Commerce | Payments General
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