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Canadians prefer Cash over Travel when it comes to loyalty programs

Friday 29 October 2004 00:36 CET | News

Canadians think cash rebates are the most appealing rewards on loyalty programs, yet most Canadians whose primary credit card has a rewards or loyalty program still belong to a travel rewards program according to a recent Ipsos-Reid poll commissioned by Scotiabank.

Cash rebates were clearly the most favoured type of loyalty reward at 61%, compared to travel points or travel miles at 45%, and merchandise rewards at 34%.* However, travel (54%) and merchandise rewards (45%) dominate the program offerings among Canadians who have a primary credit card with a loyalty program. Consumer Reward Preference ----------------------------- Cash rebate: 61 per cent Travel points or travel miles: 45 per cent Merchandise: 34 per cent Investment: 34 per cent Automotive purchase: 22 per cent


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Categories: Payments & Commerce | Payments General
Countries: World
This article is part of category

Payments & Commerce