Cash rebates were clearly the most favoured type of loyalty reward at 61%, compared to travel points or travel miles at 45%, and merchandise rewards at 34%.* However, travel (54%) and merchandise rewards (45%) dominate the program offerings among Canadians who have a primary credit card with a loyalty program. Consumer Reward Preference ----------------------------- Cash rebate: 61 per cent Travel points or travel miles: 45 per cent Merchandise: 34 per cent Investment: 34 per cent Automotive purchase: 22 per cent
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