British O2 Selects BroadVision

British O2 has signed a multi-million pound five year contract for the delivery of its entire sales channel on BroadVisions Commerce platform. O2s goal is to rationalise and consolidate all its online and offline UK channels onto a single platform to provide a catalogue of products and services with consistent pricing. This will enable the company to reduce the cost of service, IT architecture and improve its business agility and flexibility. O2 was looking for an out-of-the-box solution to replace its multiple legacy systems that were proving costly and inefficient. For example, a high street store purchase would involve a sales agent completing paperwork and then placing a customer order through a call centre. With BroadVision Commerce this process can now be carried out in real-time, through the retail store extranet directly with the customer online, avoiding duplication and removing the need for call centre agent assistance. To facilitate this objective, BroadVisions Commerce application will provide the order management platform, central to every sale in the UK, independent of which channel it is through, including: - Online Shop www.O2.co.uk/shop -for consumers and small and medium businesses to purchase, manage their orders, accounts and billing online. - Corporate Sales Extranet - which O2 account managers can access to set up phones, provide quotations and create contracts for SME and business customers. - Telesales Extranet - that allows call centre staff to interact with the BroadVision platform and place orders on customers behalf. - Retail Store Extranet - to facilitate other retailers such as The Link to create their own branded website that communicates with, and sets up orders on, O2s BroadVision powered application. - Wholesale Extranet - that enables large corporate customers and partners to bulk buy minutes or network capacity on O2’s network for instance. - White Label Extranet - where O2 sponsors partners such as Arsenal Football Club to create their own branded versions of the O2 online shop. - SMS Extranet - which provides a web interface that approved businesses can access to bulk buy SMS services in order to send out text campaigns to thousands of their own customers. - Companion Programme, at O2.