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BlueStar Selected as North American Distributor for Wincor Nixdorf

Tuesday 18 January 2005 14:31 CET | News

BlueStar, a point-of-sale and automatic identification and data collection (AIDC) distributor, has added Wincor Nixdorf, one of the worlds leading suppliers of IT solutions for the retail and banking industries, to its POS product lineup.

Under the agreement, BlueStar becomes the first value-added distributor in North America to offer Wincor Nixdorfs robust line of BEETLE(R) POS systems. BlueStar will include Wincor Nixdorf products in its Fusion bundles, a value-added reseller business development program that combines best-in-class hardware with strategic software offerings in both the retail and hospitality vertical markets. Developing a new channel with the leading U.S. distributor reflects our commitment to making Wincor Nixdorf products readily available for retailers of any size or type, said Doug Evans, executive vice president of retail for Wincor Nixdorf USA. Due to BlueStars firm commitment to the retail automation industry and its solid reputation as a market leader, joining forces with them creates significant sales opportunities for Wincor and allows us to better serve the market through improved logistics and fulfillment services. By adding Wincor Nixdorf, BlueStar has a solid name player in the point-of-sale industry, allowing us to offer proven world-class POS products, said Mark Fraker, director of Fusion. Wincor Nixdorf will absolutely help BlueStar achieve our goal of remaining the number one worldwide solutions-based distributor of POS and AIDC solutions. We plan to capitalize on Wincor Nixdorfs success in the tier one and tier two markets, as we introduce their products into the channel and to our VAR partners.


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Categories: Payments & Commerce | Payments General
Countries: World
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Payments & Commerce