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bebe Chooses Amazon Services for End-to-End E-Commerce Solution

Tuesday 26 April 2005 10:02 CET | News

Amazon Services will power specialty apparel retailer bebe stores direct to consumer channel. Under the agreement, Amazon Services will provide the technology platform, fulfillment center and multi-channel call center operations for bebe.com.

bebe will maintain control over their brand and online business through a suite of site management tools. Amazon Services will build a new private label bebe.com website on Amazons back-end technology and provide bebe with tools to manage the content of the site. This will offer bebes online customers an experience that combines the distinctive bebe brand with Amazons proven shopping features. Phone sales, customer service, and order fulfillment for bebes online sales channel will be operated by Amazons global network of fulfillment and customer service centers.


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Categories: Payments & Commerce | Payments General
Countries: World
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