Australian Central Credit Union Invests in Onyx CRM

Australian Central Credit Union, has selected Onyx to underpin its strategy of being a member (customer) intimate organization. Onyxs implementation partner, DMR Consulting, will roll out the Onyx system to nearly 400 Australian Central employees over ten weeks in the second quarter of 2004.The solution will enable Australian Central to improve the management of complex relationships and enhance overall customer service. Onyx will provide staff with a complete view of their members, with access to all products and services in a single system. Additionally, its employees will have real-time access to records of all interactions with a member across all manned channels, allowing a "continuous conversation" between the member and Australian Central Credit Union. DMR Consulting will take prime responsibility for the project, providing project management, business analysis and technical support, while Onyx will provide assistance with technical and functional design and development as required. In addition to the Onyx implementation work, DMR Consulting has run a Benefits Realization program to assist Australian Central to articulate and manage the linkages between key assumptions, initiatives and outcomes of the entire Member Relationship Management program.