American Express Signs Sponsorship Agreement with Madison Square Garden and Radio City Entertainment

Thursday 18 March 2004 11:13 CET | News

American Express, Madison Square Garden and Radio City Entertainment have signed a multi-year renewal of American Express extensive sponsorship agreement. As part of the agreement, the American Express Card remains the "Official Card" of Madison Square Garden and Radio City Music Hall, as well as the New York Knicks, New York Liberty and New York Rangers. The agreement also adds a number of exclusive benefits for American Express Cardmembers, such as early on-sale ticket opportunities and exclusive events for Cardmembers at Radio City Music Hall and Madison Square Garden. To launch the new agreement, American Express is offering Cardmembers an exclusive opportunity to purchase tickets, prior to public sale, for the Phil Collins concert on September 17th at Madison Square Garden. To take advantage of this offer, American Express Cardmembers can use their Cards to purchase tickets through Ticketmaster beginning Monday, March 22nd through Sunday, March 28th. Additionally, Cardmembers will benefit from the "Official Card" relationship with the Knicks, Rangers and Liberty through a variety of special ticket offers and promotions throughout the seasons. In addition to early on-sale ticket offers, per the agreement, American Express Cardmembers will be able to take advantage of a number of other exciting and unique benefits throughout the year including: - Signature Series: will offer American Express Cardmembers the opportunity to attend a variety of private events created exclusively for them at Radio City Music Hall. - Best Seats in the House: provides Gold and Platinum Card members with special access through Gold Card Events to premium and reserved seating at select concerts and events at Madison Square Garden and Radio City Music Hall. - Exclusive Cardmember Ticket Window at Madison Square Garden: provides Cardmembers with an easy and fast way to pick up their tickets.

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Categories: Payments & Commerce | Payments General
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