American Express Incentive Services Teams With Ralphs

Ralphs will reward its Southern California Club members for using their Club cards on select items from participating brands. Club members who accumulate $40 in qualified purchases between March 8 and April 4 will receive an American Express-branded reward card valued at $16 -- just the right amount for two tickets to see Ice Age The Meltdown. Specifically for this promotion, AEIS used its patented card filtering process to create a card accepted only in movie theaters. The reward cards replace Ralphs traditional paper gift certificate rewards, lending Ralphs several promotional improvements. Ralphs and Fox featured their logos on the card to fully integrate the reward into the promotion. The cards add the ability to purchase concessions as well as tickets and may be used at any U.S. theater that accepts the American Express® Card, as opposed to typical movie cards that are accepted a single chain of theaters. The cards also offer the option to purchase tickets online. Other brands participating in the promotion include Breyers, Coca-Cola, ConAgra Foods, Gatorade, Good Humor, Keebler, Kelloggs, Kimberly-Clark and Kraft. Other promotional materials include direct mail and in-store items such as posters, graphic tags in in-store circulars, tags on qualified product displays, and door and floor clings in the frozen food aisle. Ralphs Club Card members enjoy savings on thousands of items throughout the store in addition to discounts on many popular activities and consumer services. Applications for Ralphs Club Cards are available at all Ralphs supermarkets. Applying for a Card is easy. Customers simply present a completed application to a cashier, receive a card on the spot, and the savings will begin immediately.