American Express Corporate Launch Loyalty Program

Thursday 1 July 2004 14:10 CET | News

American Express Corporate Travel has launched a travel management offering targeted specifically towards the $16 billion small- and mid-sized business travel segment.

This offering features a Webfare guarantee, which promises that American Express online and offline offerings will match or beat any airfare available online. It also includes a new travel management loyalty program featuring double Membership Rewards(R) Points* for individual travelers when booking travel with his/her American Express Card. In addition, the offering features automatic ticket refunds. All of these features are combined with American Express industry-leading airfares and customer service at the same low $5 transaction fee that American Express has offered since October 2001.,br> The double Membership Rewards Points loyalty program is designed to address the biggest problem facing small- and medium-sized businesses - individual traveler compliance with a travel management program. By creating a personalized incentive that is linked to the corporate travel management program, and coupling it with a Webfare Guarantee**, automatic refunds and Preferred Extras, American Express has created a unique offering that benefits individual travelers and promotes overall company cost savings. American Express research has shown that the top travel concerns for small- and mid-sized enterprises (SMEs) are: -- Ability to book reservations quickly and achieve exclusive savings -- Access to low-cost carriers, and low airfares in general -- Opportunity to earn Membership Rewards(R) Points for booking travel online In response to the evolving needs of this critical market segment, American Express is providing small- and mid-sized enterprises with a full suite of travel management services and benefits, including: -- Industry-leading total business trip negotiated rates (American Express total trip costs, including air, hotel and rental car rates, are 7-11% lower on average than Expedia, Orbitz and Travelocity according to a recent study by Harrell Associates) -- Webfare Guarantee matches airfares or pays the difference of rates found on the Web lower than the airfare American Express provided -- Access to low cost airlines -- Program analysis and identification of new savings opportunities -- Low-cost transaction fees, including $5 for online transactions (American Express has offered a $5 transaction fee since October 2001) -- Online, offline, and executive service booking options -- Preferred Extras, which provide discounted airfares, room rates, and rental car rates -- plus value-added perks and amenities -- Automatic identification and refunding of unused e-tickets that can save significant lost dollars for companies -- American Express Online allows business travelers to manage their American Express business travel accounts by accessing online booking tools and updating personal profiles in real time -- 24x7 customer service The double Membership Rewards Points are for use with the American Express Corporate Card and apply to airline ticket bookings. The new offering is currently available to all small- and mid-sized enterprises in North America.

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Categories: Payments & Commerce | Payments General
Countries: World
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Payments & Commerce