AIS Increases Business Intelligence with Teradata Enterprise Solution

This new program will migrate critical customer information of AISs 2 million-plus post-paid subscribers from legacy databases to a single Teradata platform, helping enable AIS to increase its customer relationship management efforts. This migration is the first phase of critical information transfer and management, which is aimed at supporting AIS dynamic business units and continued subscriber growth. The next implementation phase will focus on driving more benefits from the Teradata EDW infrastructure. Khun Arpattra Sringkarrinkul, executive vice president of solutions at AIS, said, Consolidating our existing data warehousing platforms will provide considerable cost savings across our business units. We will also realize increased value through improving access to vital information on our post-paid subscribers for our marketing and other AIS business units. This activity has already enabled us to accelerate our marketing campaign activities and is enabling better, faster decision-making across the entire business. The first phase of the project will focus on consolidation of existing data warehouse systems from other suppliers. Moving to an enterprise data warehouse approach will help support numerous business intelligence functions, including analysis reports, closed-loop marketing, enhanced customer management analysis, complex analysis of post-paid revenue and settlement analysis and reporting requirements.