The Heartland and ARA/AHA partnership offers ARA/AHA members local, statewide representation from an established company that focuses on credit/debit card and payroll processing services, including special association pricing to help streamline their operations. Additionally, HPS offers gift card programs to help merchants increase sales and generate repeat traffic. HPS offers a simple pricing plan to association members Heartlands partnership with the AHA/ARA includes a member benefit called Association Simplified Pricing (ASP). The ASP program is designed to provide most independent merchants with a credit card processing price structure that is simple to understand. Available only to ARA/AHA members, the ASP program eliminates or reduces most traditional processor fees, passes MasterCard and Visa interchange rates directly through to the merchant without tacking on extra costs, and includes only a single monthly fee for processing based on processing volume. This program also makes it easier for merchants to read and understand their processing statements. Merchants who elect to participate in the ASP program will be able to see exactly where their processing dollars are going. The ASP program also offers most merchants exceptional value and savings over traditional pricing methods and has been advantageous to other associations that have endorsed it.
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