Adyen’s UK merchants looking to offer their shoppers access to pay-over-time plans can now integrate and offer Affirm at checkout. This will enable consumers to leverage a wider range of interest-free and interest-bearing instalment options. Approved customers can select a customised payment plan based on their needs and preferences without any hidden or late fees.
Adyen customers globally are seeking payment options that boost business and drive shopper engagement. As a response to this, the fintech is expanding its partnership with Affirm into the UK. It chose Affirm Holdings for its transparent, and long-term pay-over-time options. Adyen is committed to helping more merchants grow and expand, and enabling consumers to pay over time on a schedule that works best for them.
The two companies have been in collaboration since 2020 and began by making Affirm available to eligible Adyen merchants in the US through a merchant’s website or app and in-store through Adyen’s physical payment terminals.
The expansion of their relationship follows another recent move from Adyen and Affirm. In December 2024, the two companies made Affirm’s pay-over-time solutions available to Adyen customers in the US and Canada, as well as opened access for Adyen merchants in Canada to a wider range of Affirm’s offerings. The agreement made Affirm the first BNPL provider to integrate with Adyen for Platforms, a payment solution created for platform businesses such as marketplaces and on-demand services. This collaboration also extends Affirm’s offerings to Adyen’s merchant network in Canada, introducing additional payment options. This came as a response to the broader trend of platforms embedding financial services into their operations, a market estimated to be worth USD 185 billion.
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