The centre part of the campaign is a 30-second film called ‘You Can Zip That,’ featuring celebrities also seen across the other multi-channel creative assets like OTT, social media, influencer partnerships, OOH, and other innovative elements.
The OOH portion of the campaign debuted last week in the US with billboards stating ‘Zip All This.’ Strategically located in major destinations and shopping centres like Times Square and posh thoroughfare Wilshire Boulevard, the billboards inform passers-by that they can use Zip as a payment option for all the things surrounding the billboard, and things featured in other ads.
This campaign comes after Zip partnered with Netherlands-based payment service provider Adyen to offer merchants in Adyen’s network with BNPL solutions at checkout.
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