Xsolla integrated Paytm’s digital wallet, Unified Payment Interface (UPI), and online banking payment solutions into its Pay Station platform. Video game developers and publishers can monetise their products in India, giving them access to the gaming marketplace of more than 400 million gamers.
The video game company’s officials stated that India has become one of the fastest-growing game economies in Asia, bringing in approximately USD 1.5 billion annually, with growth expected to nearly triple by 2024. Historically, India’s payments market has been dominated by cash, and is only now evolving to meet the demands of its increasingly smartphone-led online shopping culture, they added.
Any merchant seeking to sell in India requires a local entity and local bank account. The integration with Paytm establishes Xsolla as the merchant of record for its clients, enabling them to bypass the process. It is one of the services to offer India local payments for cross-border clients.
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