Worldline launches China All-In-One solution

According to the press release, the China All-In-One solution allows customers to enter the rapidly expanding Chinese ecommerce market with greater ease, as well as unlocking its full potential. The new offer has a fixed rate and transaction fee of 1.9%, plus EUR 0,20  per transaction and is one of the most competitive offerings on the market for international businesses selling to Chinese consumers. 

Moreover, the solution covers the vast majority of all locally preferred payments methods (92%) with Chinese consumers favoring mobile-based payment methods. It will give online businesses equal access to features that meet these needs, including AliPay and WeChat Pay. Worldline is also announcing it is the first international payment service provider (PSP) to unlock the full potential of WeChat Pay by offering payments through official accounts and mini programmes which represent almost all of WeChat’s flow. 

Mini programmes are essentially apps within WeChat that allow businesses to access unique features such as user location, scanning offline QR codes on magazines and billboards, and the ability to conduct marketing directly to the full WeChat userbase. 

Additionally, as part of the package, Worldline will also provide its expertise in conversion optimisation for AliPay, as well as allowing international businesses to offer the ability to pay using UnionPay, in the form of UnionPay International and China UnionPay. With UnionPay being the third most favored payment method in China, the package covers the most used payment methods in the country.