According to MyBroadband, consumers who see the Click to Pay icon on a website will be able to make a purchase instantly if they have enabled their Visa card for the service. Moreover, Click to Pay uses advanced technology and authentication methods to secure transactions, being based on the EMV Secure Remote Commerce industry standard.
Besides, 40% of all ecommerce transactions comprise checkout purchases where shoppers do not have their card details saved with an online merchant. Therefore, the solution comes to help merchants reduce cart abandonment, while providing a single integration for participating card brands.
Furthermore, Visa will secure the transactions by offering tokenization, which replaces a cardholder’s 16-digit Visa account number with a secure token that protects the underlying card number from fraudsters.
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