Snap continues its process of body-mapping to align to users’ proportions to offer a customised online shopping experience. The platform already delivers various AR Try-On services for ad campaigns, including jewellery, shoes, and purses.
Snapchat mainly caters to its younger audience which is already keener to online shopping and looking for easier, faster ways to shop virtually. Through Snap’s AR tools, users can now see how apparel merchandise would look on them without having to step into a physical store.
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