SmartGift partners with Klarna to enable gifting

Thursday 14 October 2021 10:26 CET | News

US-based gifting platform SmartGift has teamed up with Sweden-based payment service provider Klarna to allow shoppers to send gifts from Klarna merchants and pay them in instalments.

For merchants, this partnership will improve customer acquisition and brand loyalty as part of a larger gifting and ecommerce strategy.

Shoppers will be able to organically browse items through Klarna’s merchant partners and instantly send gifts, without having to know or guess the recipient’s shipping address or preferences. Shoppers who use SmartGift pay after the recipient accepts the gift. 

With gifts delivered digitally through text, email, or any other messaging platform, the partnership will enable Klarna’s merchants to set up online gift shopping, while also activating last-minute gifting that otherwise lays untapped.

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Keywords: Klarna, partnership, ecommerce, merchant, online payments
Categories: Payments & Commerce | Online Payments
Countries: United States
This article is part of category

Payments & Commerce