According to MarTech Series, the partnership between BORN and Signifyd will offer global retailers support for their cross-border cappabilities. Moreover, the combination of BORN’s BORN360 framework and Signifyd’s Commerce Protection Platform will enable retailers to upgrade the digital experience they provide, as ecommerce is accelerating at an unprecedented rate. Besides, it allows brands to roll out direct-to-consumer initiatives with the sort of urgency that today’s competition and shifting retail landscape require.
Furthermore, by adding Signifyd’s Commerce Protection Platform, the partnership extends the experience upgrade to order flow and fulfillment, as Signifyd’s platform comprises three distinct solutions, Revenue Protection, Abuse Prevention, and Payments Compliance.
These solutions provide together a financial guarantee, while offering protection from all forms of chargebacks. Additionally, the Payment Compliance solution ensures that retailers are compliant with PSD2’s strong customer authentication (SCA) requirements and future-proofs the enterprise in the face of evolving payments regulation, MarTech Series reported.
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