According to IBS Intelligence, Paymob provides local means of payment to international merchants, while Holyo helps brands such as PlayStation, Xbox, or PUBG Mobile to monetise their products in places where credit cards aren’t widely used.
Moreover, during the partnership, Holyo will provide branded payments for the games and entertainment providers. Therefore, gamers will be enabled to purchase from international brands and subscribe to them, while using the local payment network in Egypt. The network includes 3 million Meeza cards, 16 million mobile wallets, and over 150,000 over the counter outlets covering all Egyptian governorates.
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