According to the press release, the initiative comes as people have replaced the yoga studio with an iPhone in the living room, due to the coronavirus pandemic. Therefore, Mindbody has ramped up its investments in technology to make the digital work-out experience more convenient and accessible. As part of this, the company is deploying Stripe in Canada and across Europe to boost online revenue conversion for its customers experiencing surging demand for everything from live-streamed Pilates to guided meditation.
Furthermore, to enable this hybrid future for fitness and make it easier for businesses to offer an omnichannel experience, Mindbody has deployed Stripe Terminal for in-studio payments in the US and Canada (with more markets to follow), giving studios a simple way to set up modern EMV card readers and help customers check out with ease.
Stripe’s unified platform handles everything from payments made for healthy drinks and snacks in the studio, through to memberships and merchandise bought online. This helps businesses using Mindbody build customer loyalty and personalise a hybrid experience for their customers.
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