According to the press release, Adyen was chosen by Manifesto due to its ability to open the potential for personalised interactions with the customers based on their preferences.
Therefore, Manifesto will be able to use technology to personalise the interaction with its customers with an omnichannel approach and options such as cashless payments, loyalty programmes, local payment methods like Apple Pay, or POS terminals.
Besides, with customer payment data from its online and offline marketplace, held in the same system, Manifesto can potentially recognise customers wherever they are, better understand their habits and preferences and thus, serve them with improved experiences. The companies are planning to expand their cooperation and enable the full potential of unified commerce.
Every day we send out a free e-mail with the most important headlines of the last 24 hours.
Subscribe now
We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the The Paypers website, they in no way represent the opinion of The Paypers.