According to the press release, Adyen was chosen by Manifesto due to its ability to open the potential for personalised interactions with the customers based on their preferences.
Therefore, Manifesto will be able to use technology to personalise the interaction with its customers with an omnichannel approach and options such as cashless payments, loyalty programmes, local payment methods like Apple Pay, or POS terminals.
Besides, with customer payment data from its online and offline marketplace, held in the same system, Manifesto can potentially recognise customers wherever they are, better understand their habits and preferences and thus, serve them with improved experiences. The companies are planning to expand their cooperation and enable the full potential of unified commerce.
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