After testing various monetisation strategies, Salon and LaterPay landed on a user-centric model that allows Salon to generate reader revenue without offering premium content. The recently implemented model enables readers to select an editorial environment that suits their preferences. Users are able to opt for a free, ad-supported model or an ad-free, reader-supported model.
LaterPay’s payments infrastructure allows Salon’s US readers to make one-click time pass purchases for the new ad-free version of the website, in increments of one hour, one week, one month or one year. The infrastructure also allows readers to delay registration and payment until they reach a USD 5 threshold.
LaterPay works with publishers as a collaborating partner, and tests multiple monetisation strategies. By using LaterPay’s solution, digital publishers and service providers can expand existing subscription models and increase paying customer bases.
The Paypers is the Netherlands-based leading independent source of news and intelligence for professional in the global payment community.
The Paypers provides a wide range of news and analysis products aimed at keeping the ecommerce, fintech, and payment professionals informed about the latest developments in the industry.
Current themes
No part of this site can be reproduced without explicit permission of The Paypers (v2.7).
Privacy Policy / Cookie Statement
Copyright