Klarna launches #WhyPayInterest campaign in the UK

The campaign, which will run across both online and in-print channels, highlights the key differences between Buy Now Pay Later products and traditional credit cards in the UK. In 2020 alone, Brits paid GBP 5.7 billion in credit card interest and fees to outdated and archaic credit providers. Those that used zero-cost Buy Now Pay Later options instead, such as Klarna’s ‘Pay Later’ products, saved GBP 76 million in interest payments during 2020 – the equivalent of GBP 144 every 60 seconds. #WhyPayInterest shines the spotlight on traditional finance providers, challenging outdated business models and products that don’t serve consumers’ best interests.

The campaign is activated nationwide by Klarna, and includes major advertising spots such as Piccadilly Lights, as well as 400 taxis, and full-page slots in national newspapers such as The Guardian, The Sun, The Times, The Daily Mail, and The Financial Times. WhyPayInterest launches following a year of significant growth in the UK for Klarna, with over 14 million customers and 13,000 retail partners. The fintech has also recently announced plans to double its UK headcount to 400 over the next year after moving into new offices.