According to the press release, thanks to the partnership, US-based shoppers on Saksoff5th.com are enabled to purchase designer brands with the added convenience and flexibility of splitting their purchases into four interest-free payments through Klarna. Besides, Saks OFF 5TH also intends to launch Klarna in-store in 2021.
Moreover, the companies have also seen an uptick in the number of shoppers seeking athleisure and casual wear. Recent data from the Klarna app, which allows consumers to shop from any online store, found that athleisure styles made up more than 90% of the top wish-listed items in the fashion category.
Furthermore, additional Klarna Wish List data from January through September 2020 revealed broader consumer demand for luxury footwear, athleisure, and self-care and personal wellness items. therefore, recognising this shift in customer style preferences, Saks OFF 5TH has evolved its offerings with new brand additions and enhanced athleisure assortment based on customer feedback.
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