Through this option, customers can pre-pay for their food deliveries, through either credit cards or mobile payments. This payment service leverages the prominence of online payments in Africa, a continent that boasted 100 million active mobile money accounts in 2017.
Cash on delivery as a mode of payment is high in the country, however, the market is shifting to provide e-payment services to an increasingly diverse, demanding and trusting clientele. Shreenal Ruparelia, the Jumia Food Kenya MD, believes that the uptake of pre-payments will ensure better customer experience, reduce pilferage for the restaurants, and offer food customers more choice regarding payment options.
Among the restaurant brands that have embraced the pre-payment methods, one can include KFC, Pizza Hut, Debonairs, Monikos, Clay Oven, Mambo Italia, and Newscafe.
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