According to the press release, new investors in the round were led by Jonathan Schneider at private equity firm JMS Capital-Everglen, with participations from Viola Fintech, Assurant, as well as a number of founders and angel investors from Europe and North America. Existing investors coparion, Augmentum Fintech, Circularity Capital, Seedcamp and Samsung Next also invested in the round, among others.
Furthermore, Grover will use the new capital to double down on its core purpose of giving people a flexible, sustainable and financially healthy way of accessing tech, with the aim of tripling its subscriptions to a total of 450,000 by the end of 2021 and driving an industry shift toward a more circular approach to consumer electronics.
Grover enables people and businesses to rent technology monthly instead of buying it, giving them more flexibility than an outright purchase or financing plan, and allowing them to get the tech they want in a way that fits both their lifestyle and their wallet. By recirculating products across multiple rental cycles, Grover's subscription model also offers a more sustainable alternative to conventional linear consumption.
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