Under the terms of the deal, cashU is set to provide ADMC’s customers with the ability to make online payments. Furthermore, cashU and ADMC Sport will enable the cashU customers to subscribe to the Player+ service which offers online streaming of Barclays Premier League matches via several subscription plans such as seasonal, monthly, weekly and daily subscriptions.
ADMC Sport is a multi-media sports portal which provides sports coverage and content to the customers across the Middle East and North Africa.
cashU, part of Jabbar Internet Group, enables its account holders to use funds in their account to shop online through the cashU portal, which gives access to 4,500 merchants in 35 countries. The cashU network connects account holders, online and offline resellers as well as online businesses and merchants.
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