The RejaReja app allows informal merchants to order and pay for their inventories digitally, accept utility bills and payments, as well as access funds for their businesses. Starting of December 2021, the app will be available in Rwanda, Uganda, Tanzania, Ethiopia, and Ghana, two months after being launched in Kenya and Nigeria.
The partnership with Cellulant not only opens new markets but allows MarketForce to reach for new merchants, as the latter has partnerships with 46 mobile-money operators across Africa and 120 banks.
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